Est. 1998 — Eatontown, NJ

This is not
a gym.

"I built BLAB for the person who has tried everything and still feels like they haven't found the thing that was actually built for them."

— Founder, BLAB at Killer B HQ · Est. 1998
22 Meridian Rd, Unit 7 · Eatontown, NJ · 732-313-3703
Check if BLAB fits

Where are you right now?

Two questions. Your answers open the conversation — a coach reads them before replying.

A laboratory, not a gym◆Est. 1998◆We test. We measure. We adjust.◆Built around the person in front of us◆A laboratory, not a gym◆Est. 1998◆We test. We measure. We adjust.◆Built around the person in front of us◆A laboratory, not a gym◆Est. 1998◆We test. We measure. We adjust.◆Built around the person in front of us◆A laboratory, not a gym◆Est. 1998◆We test. We measure. We adjust.◆Built around the person in front of us◆
0
Years coaching
0
Days to rebuild the base
0
Questions to start
0
Template workouts
How progress is documented
01
Weekly check-ins.

Every member checks in every week. A coach reads it and responds. By name. Not a leaderboard. Not a locker-room mirror.

02
Cycle assessments.

Measured at the end of every cycle: strength, mobility, body metrics, and how the work actually feels. The record, not the highlight reel.

03
Daily habit tracking.

Water, sleep, food, steps, mobility. The boring behaviors that decide everything else, tracked and visible to your coach.

What BLAB is not

A class you have to keep up with.

A membership you pay and forget.

A six-week transformation program.

A space designed to make you feel inadequate.

What BLAB is

A structured system with a coach who knows you.

A program that starts exactly where you are.

A process that evolves as you do.

A laboratory. We test. We measure. We adjust.

A space someone built from the inside out — for you.

Members in their 40s and 50s training on the floor at BLAB, Eatontown NJ
The Space

The person who painted the walls also wrote the program.

The paintings on the walls of BLAB were painted by the same person who built the training system and coaches the sessions. This space was authored, not assembled. Thirty years of experience distilled into a structure that actually works.

Everything here exists for a reason. The art on the walls, the equipment on the floor, the structure of the program — all of it comes from one person who has been doing this long enough to know what actually works and what is just noise.

Original painting by Brian Wright at BLAB

"Thirty years of coaching teaches you one thing: the program is almost never the problem. The conditions around the person are. So we built the conditions first, and the program grew out of them."

— Founder, BLAB at Killer B HQ
The Foundation Program

Twelve weeks to build what everything else assumed you already had.

Not a template. Not a six-week challenge. A system with a beginning, a middle, and a defined outcome — built around the person standing in front of us.

01
Programming.

Built around your actual starting point. Your schedule. Your history. Not a template handed to everyone who walks through the door.

02
Coaching.

A coach who is accountable to your results — not just your attendance. Who adjusts when life adjusts.

03
Nutrition.

Not a diet. A framework for fueling the work you're doing and the life you're living.

04
Behavioral Structure.

Most programs never touch the conditions that make people quit. We start there. Everything else follows.

05
Honest Progress.

Measured against your goals. Not anyone else's standard.

What happens when you reach out

No pitch. No sales floor. Three steps.

01
Answer three questions.

Where you are right now, what has gotten in the way, and what you believe about getting started. Open text. Two minutes.

02
A free 20-minute conversation.

On the phone or in person at HQ. A coach reads what you wrote before you ever speak. No commitment required.

03
Your starting point.

If it is a fit, your coach establishes your baseline and your Foundation begins. If it is not, you leave with an honest answer.

Start here

The conversation is free.

Three questions. Honest answers. A coach reads every word before replying.

Tell us where you are →
At HQ · 22 Meridian Rd, Unit 7, Eatontown, NJ · 732-313-3703